Negative PR can happen to any small business at any time. FSB PR/Crisis Management explain what to do in the situation and how to spin a negative into a positive.
Any company can receive negative PR at some stage in its business lifetime, even if it does everything right. That doesnâ€™t mean you should ignore it if it happens to your company and hope it will go away.
Our experts from FSB PR/Crisis Management share what you can do to counter the effects of negative PR to control bad publicity and show your business in a more positive light.
Understanding negative PR
Negative PR or publicity can take different forms in business, involving harmful published information, which can affect anything from a companyâ€™s sales to its reputation.
Different types of negative PR about your business could include:
- Bad press about your company in the news, online, in newspapers, or on television
- Poor reviews about your products or services on adviser sites and online forums